What do they actually want out of hiring me? What’s the end goal they secretly want beyond my servce? What is their core desire or frustration? Am I using the exact language they would use to talk to a friend? NO JARGON. No operations management, If you have a million projects sitting and not getting done, I can help you fix that. I take an idea to shipped and delivered in 30 days. Am I being clear? Don’t say “I help you realize your vision”. Connect what you do back to money, time, energy, but do market research to find out what they actually say

Proof of skill: have you done this work before? show examples. Can you be specific? show, don’t tell can you share results and connect them back to what your client cares about. Only show the best 2-3 examples of your work

Need to show value > price What expensive problem does my service prevent or fix? When will the client see ROI? It could be money or time. What is the cost of not hiring me? Why are my services worth more than someone else? How do I reduce risk for clients? How much time/money do clients typically save when working with me? How much would it cost the client to solve this problem by themselves? Business manager: audits of their funnels/processes and look for leaks and then plug those holes - more efficient means more products means more money. Manage teams so they don’t have to. Create systems so other people can do the work if someone is out the company can still run.